Business Insight presented by Northwest Speech and Hearing Center Hearing Loss and Brain Health: A Connection Too Important to Ignore As we age, hearing loss becomes increasingly common-affecting one in three adults between 65 and 74, and nearly half of those over 75, according to the National Institute for Health. Yet, pride or denial often keeps many from seeking help. But hearing loss isn't just a minor inconvenience-it could be affecting your brain health more than you realize. Recent studies have shown a strong link between hearing loss and accelerated cognitive decline, even increasing the risk of dementia. That's because hearing is closely tied to how the brain processes and responds to the world. When hearing fades, the brain must work harder to interpret sounds, diverting energy from essential functions like memory and decision-making. Over time, this added strain can take a toll on cognitive abilities. Hearing loss also impacts social connection. As conversations become more difficult, many people withdraw, leading to isolation-a key risk factor for cognitive decline. The brain thrives on human interaction, and without it, critical neural pathways can weaken. The good news? Early detection and treatment can make a real difference. Studies show that seniors Marie Vetter-Toalson, Au.D who use hearing aids not only maintain better cognitive function but can actually see improvements in memory and thinking. At Northwest Speech and Hearing, we combine advanced technology with personalized care to assess your hearing and offer effective solutions, including hearing aids. We can even help you approach the topic of hearing loss with a loved one. Better hearing isn't just about volume-it's about vitality. Take a proactive step toward protecting your brain and staying connected to the world around you. Call 847-392-2250 or visit www. nwhearing.com to schedule your consultation today. ww Northwest Speech and Hearing Center Ltd. Northwest Speech and Hearing Center 1100 W. Central Rd., Ste. 409. Arlington Heights, IL 60005 847-392-2250 Business Insight presented by Northwest Speech and Hearing Center Hearing Loss and Brain Health : A Connection Too Important to Ignore As we age , hearing loss becomes increasingly common - affecting one in three adults between 65 and 74 , and nearly half of those over 75 , according to the National Institute for Health . Yet , pride or denial often keeps many from seeking help . But hearing loss isn't just a minor inconvenience - it could be affecting your brain health more than you realize . Recent studies have shown a strong link between hearing loss and accelerated cognitive decline , even increasing the risk of dementia . That's because hearing is closely tied to how the brain processes and responds to the world . When hearing fades , the brain must work harder to interpret sounds , diverting energy from essential functions like memory and decision - making . Over time , this added strain can take a toll on cognitive abilities . Hearing loss also impacts social connection . As conversations become more difficult , many people withdraw , leading to isolation - a key risk factor for cognitive decline . The brain thrives on human interaction , and without it , critical neural pathways can weaken . The good news ? Early detection and treatment can make a real difference . Studies show that seniors Marie Vetter - Toalson , Au.D who use hearing aids not only maintain better cognitive function but can actually see improvements in memory and thinking . At Northwest Speech and Hearing , we combine advanced technology with personalized care to assess your hearing and offer effective solutions , including hearing aids . We can even help you approach the topic of hearing loss with a loved one . Better hearing isn't just about volume - it's about vitality . Take a proactive step toward protecting your brain and staying connected to the world around you . Call 847-392-2250 or visit www . nwhearing.com to schedule your consultation today . ww Northwest Speech and Hearing Center Ltd. Northwest Speech and Hearing Center 1100 W. Central Rd . , Ste . 409. Arlington Heights , IL 60005 847-392-2250