Community banking begins with the customer, his or her wants and needs. It sounds simple, but most banks just don't get it.
People want a bank where they're known by name and made to feel welcome as soon as they come in the door. When one of our staff says, "May I help you?" they really want to help you. No one ever has to pay a fee for using a teller.
People want the kind of bank that will service them for life. Where parents can take their kids to learn about banking and saving, and maybe meet the bank's president. Where older kids can get help all the way through college. Where all of a family's financial events from the household checking account to trust and estate planning will be as important to the bank as they are to the family. It is where our senior generations can find security and comfort in specially tailored senior products and services that meet their unique needs.
People want to keep it local. A bank’s management should live a local phone call away, and be involved with community events. The bank should become an important part of the community, help it solve its problems and plan for its future. A bank should be a good neighbor, friendly, helpful and generous.