Nielsen Enterprises began as a dream of Ted Nielsen while working on his snowmobile in his garage. From a love of snowmobiles and motorcycles, evolved a multi-line dealership that is known for being the largest in the Midwest. Not long after the dream had been forged, Ted set out to pursue that dream. He started by purchasing what was formerly a gas station and opened Nielsen Enterprises with Arctic Cat snowmobiles being his first product line.
As word spread of great service and low pricing, Ted out grew his first store and relocated one mile down the road to our current location. Over the years, our customer base and product lines grew allowing us to grow from a single line dealer to carrying snowmobiles, motorcycles, watercraft, jet boats, ATVs and SidexSides. Not only did our product lines grow, but so did our manufacturers. We compete every year for top dealer for Arctic Cat, Honda, Kawasaki, Polaris, BRP, Suzuki, and Yamaha. With all of these under one roof, we had to add a few more square feet to accommodate everything. Today, we have our original store ("The North Building"), and additional building on the same property ("The South Building") and our new Marine Center devoted solely to watercraft and jet boats!