About
Agree to Agree is an Ad Council initiative focused on finding common ground to reduce the impact of gun violence on children and teens across all communities in the U.S. This new campaign launched in early 2025 and is focused on reaching distinct audiences, including parents and those with children in their lives who have a vested interest in protecting our youth and health care professionals who witness the impact of gun violence firsthand.
In the months ahead, the initiative will expand to provide additional resources and tools to reach specific audiences and communities with the goal of addressing all forms of gun violence as part of our comprehensive approach to combating this complex crisis.
“Agree to disagree” is a phrase that ends a conversation. We want to start one.
