Business InsightWhat a successful medical business means1 am going to challenge myself again,hoping that i will challenge you as well. Bychallenging you 1 mean making you reflect onsome items that are a part of our society'severy day life, often stressful life. Getting sickis unpredictable and unwanted. Yes, we canprevent some medical problems by leading ahealthy lifestyle but often, when a sicknessstrikes, it has nothing to do with what wewould like to see. So we visit our doctors andhospitals, and pharmacies, and we seek helpUnfortunately, what we sometimes get makesus very frustrated and almost sicker: long waitsfor the appointment, rude receptionists,extremely difficult puzzles to scheduledtesting, prescriptions we cannot afford to buySo we do what we can and share ourfrustrations with others who often have similarexperience. What we do not know is how tochange the things around to make it all better.When 1 meet other doctors or medicalbusiness people, I hear them frequently talkingabout which doctor is more successful thanothers and why. The business people sharetheir advices how to become more successfuland how to improve' the system. Here comessomething very ironic: when medical businessadministrators and sometimes doctors talkabout success, they mean and measure it byhow much money doctors can make. Thinkabout it twice. On the contrary, when the sameadministrators discuss the teachers of theirchildren and which school or teacher issuccessful, they measure it by the outcome oftheir work and how well the students are doingat school and outside of school. Nobody reallythinks about how much money those teachersmakeSo where is the catch? Why are wemeasuring success of the two professions sointensely present in our lives by so distantmethods and ideas? The answer is quitesimple: healthcare is a for-profit businesspublic school system is non-for profit. Doctorsmay think about themselves in a differentformat but they are very often managed byadministrative machine, which dictates therules. Teachers work in a state or countygovernment system and they are a subject ofdifferent rules. Both systems have pros andcons and we could spend long hours discussingwhat is better. I doubt we would come withany conclusive agreements. So rather than that.let me share with you how doctors can make achange, at least partially, and make theirsystem work for the people.First, rather than focus on competitors andtrying to beat them all, medical practice shouldfocus on quality of care. There is nocompetition that can conquer you if you deliverthe best quality of medicine. Secondly, makeyour practice services available for those whohave no insurance. Most places take advantageof the fact that self-paying patients get noinsurance contract discounts. This is totally theopposite of what we should offer: why don't wetreat their fees like the seniors medicare feesand make the care affordable for their pocketsThird, lets try to keep options open in offeringfree services; whether it is through the freesamples or clinical trials, let's make sure ouroptions are discussed with patients and weextend the most of what is available. Andfinally, let's make sure our staff is on the samepage with the doctors and truly serves thepatients with education, knowledge, anddirections. Sickness is stressful enough, meetingarrogant people in the medical office can makeit much worse, Let's work with our staff onretention of the jobs, continuing education, andattractive benefits. They have a very crucial rolein healthcare.No, I cannot change the world and the system.am not good enough and not strong enough.But can make my life more successful bymaking my patients healthier and happier.Michael Bukhalo, MDArlington Dermatology5301 Keystone Court Rolling Meadows, IL 60008Tel. 847 392 5440 www.arlingtondermatology.net Business Insight What a successful medical business means 1 am going to challenge myself again, hoping that i will challenge you as well. By challenging you 1 mean making you reflect on some items that are a part of our society's every day life, often stressful life. Getting sick is unpredictable and unwanted. Yes, we can prevent some medical problems by leading a healthy lifestyle but often, when a sickness strikes, it has nothing to do with what we would like to see. So we visit our doctors and hospitals, and pharmacies, and we seek help Unfortunately, what we sometimes get makes us very frustrated and almost sicker: long waits for the appointment, rude receptionists, extremely difficult puzzles to scheduled testing, prescriptions we cannot afford to buy So we do what we can and share our frustrations with others who often have similar experience. What we do not know is how to change the things around to make it all better. When 1 meet other doctors or medical business people, I hear them frequently talking about which doctor is more successful than others and why. The business people share their advices how to become more successful and how to improve' the system. Here comes something very ironic: when medical business administrators and sometimes doctors talk about success, they mean and measure it by how much money doctors can make. Think about it twice. On the contrary, when the same administrators discuss the teachers of their children and which school or teacher is successful, they measure it by the outcome of their work and how well the students are doing at school and outside of school. Nobody really thinks about how much money those teachers make So where is the catch? Why are we measuring success of the two professions so intensely present in our lives by so distant methods and ideas? The answer is quite simple: healthcare is a for-profit business public school system is non-for profit. Doctors may think about themselves in a different format but they are very often managed by administrative machine, which dictates the rules. Teachers work in a state or county government system and they are a subject of different rules. Both systems have pros and cons and we could spend long hours discussing what is better. I doubt we would come with any conclusive agreements. So rather than that. let me share with you how doctors can make a change, at least partially, and make their system work for the people. First, rather than focus on competitors and trying to beat them all, medical practice should focus on quality of care. There is no competition that can conquer you if you deliver the best quality of medicine. Secondly, make your practice services available for those who have no insurance. Most places take advantage of the fact that self-paying patients get no insurance contract discounts. This is totally the opposite of what we should offer: why don't we treat their fees like the seniors medicare fees and make the care affordable for their pockets Third, lets try to keep options open in offering free services; whether it is through the free samples or clinical trials, let's make sure our options are discussed with patients and we extend the most of what is available. And finally, let's make sure our staff is on the same page with the doctors and truly serves the patients with education, knowledge, and directions. Sickness is stressful enough, meeting arrogant people in the medical office can make it much worse, Let's work with our staff on retention of the jobs, continuing education, and attractive benefits. They have a very crucial role in healthcare. No, I cannot change the world and the system. am not good enough and not strong enough. But can make my life more successful by making my patients healthier and happier. Michael Bukhalo, MD Arlington Dermatology 5301 Keystone Court Rolling Meadows, IL 60008 Tel. 847 392 5440 www.arlingtondermatology.net

Date: August 23, 2019

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Business Insight What a successful medical business means 1 am going to challenge myself again, hoping that i will challenge you as well. By challenging you 1 mean making you reflect on some items that are a part of our society's every day life, often stressful life. Getting sick is unpredictable and unwanted. Yes, we can prevent some medical problems by leading a healthy lifestyle but often, when a sickness strikes, it has nothing to do with what we would like to see. So we visit our doctors and hospitals, and pharmacies, and we seek help Unfortunately, what we sometimes get makes us very frustrated and almost sicker: long waits for the appointment, rude receptionists, extremely difficult puzzles to scheduled testing, prescriptions we cannot afford to buy So we do what we can and share our frustrations with others who often have similar experience. What we do not know is how to change the things around to make it all better. When 1 meet other doctors or medical business people, I hear them frequently talking about which doctor is more successful than others and why. The business people share their advices how to become more successful and how to improve' the system. Here comes something very ironic: when medical business administrators and sometimes doctors talk about success, they mean and measure it by how much money doctors can make. Think about it twice. On the contrary, when the same administrators discuss the teachers of their children and which school or teacher is successful, they measure it by the outcome of their work and how well the students are doing at school and outside of school. Nobody really thinks about how much money those teachers make So where is the catch? Why are we measuring success of the two professions so intensely present in our lives by so distant methods and ideas? The answer is quite simple: healthcare is a for-profit business public school system is non-for profit. Doctors may think about themselves in a different format but they are very often managed by administrative machine, which dictates the rules. Teachers work in a state or county government system and they are a subject of different rules. Both systems have pros and cons and we could spend long hours discussing what is better. I doubt we would come with any conclusive agreements. So rather than that. let me share with you how doctors can make a change, at least partially, and make their system work for the people. First, rather than focus on competitors and trying to beat them all, medical practice should focus on quality of care. There is no competition that can conquer you if you deliver the best quality of medicine. Secondly, make your practice services available for those who have no insurance. Most places take advantage of the fact that self-paying patients get no insurance contract discounts. This is totally the opposite of what we should offer: why don't we treat their fees like the seniors medicare fees and make the care affordable for their pockets Third, lets try to keep options open in offering free services; whether it is through the free samples or clinical trials, let's make sure our options are discussed with patients and we extend the most of what is available. And finally, let's make sure our staff is on the same page with the doctors and truly serves the patients with education, knowledge, and directions. Sickness is stressful enough, meeting arrogant people in the medical office can make it much worse, Let's work with our staff on retention of the jobs, continuing education, and attractive benefits. They have a very crucial role in healthcare. No, I cannot change the world and the system. am not good enough and not strong enough. But can make my life more successful by making my patients healthier and happier. Michael Bukhalo, MD Arlington Dermatology 5301 Keystone Court Rolling Meadows, IL 60008 Tel. 847 392 5440 www.arlingtondermatology.net Business Insight What a successful medical business means 1 am going to challenge myself again, hoping that i will challenge you as well. By challenging you 1 mean making you reflect on some items that are a part of our society's every day life, often stressful life. Getting sick is unpredictable and unwanted. Yes, we can prevent some medical problems by leading a healthy lifestyle but often, when a sickness strikes, it has nothing to do with what we would like to see. So we visit our doctors and hospitals, and pharmacies, and we seek help Unfortunately, what we sometimes get makes us very frustrated and almost sicker: long waits for the appointment, rude receptionists, extremely difficult puzzles to scheduled testing, prescriptions we cannot afford to buy So we do what we can and share our frustrations with others who often have similar experience. What we do not know is how to change the things around to make it all better. When 1 meet other doctors or medical business people, I hear them frequently talking about which doctor is more successful than others and why. The business people share their advices how to become more successful and how to improve' the system. Here comes something very ironic: when medical business administrators and sometimes doctors talk about success, they mean and measure it by how much money doctors can make. Think about it twice. On the contrary, when the same administrators discuss the teachers of their children and which school or teacher is successful, they measure it by the outcome of their work and how well the students are doing at school and outside of school. Nobody really thinks about how much money those teachers make So where is the catch? Why are we measuring success of the two professions so intensely present in our lives by so distant methods and ideas? The answer is quite simple: healthcare is a for-profit business public school system is non-for profit. Doctors may think about themselves in a different format but they are very often managed by administrative machine, which dictates the rules. Teachers work in a state or county government system and they are a subject of different rules. Both systems have pros and cons and we could spend long hours discussing what is better. I doubt we would come with any conclusive agreements. So rather than that. let me share with you how doctors can make a change, at least partially, and make their system work for the people. First, rather than focus on competitors and trying to beat them all, medical practice should focus on quality of care. There is no competition that can conquer you if you deliver the best quality of medicine. Secondly, make your practice services available for those who have no insurance. Most places take advantage of the fact that self-paying patients get no insurance contract discounts. This is totally the opposite of what we should offer: why don't we treat their fees like the seniors medicare fees and make the care affordable for their pockets Third, lets try to keep options open in offering free services; whether it is through the free samples or clinical trials, let's make sure our options are discussed with patients and we extend the most of what is available. And finally, let's make sure our staff is on the same page with the doctors and truly serves the patients with education, knowledge, and directions. Sickness is stressful enough, meeting arrogant people in the medical office can make it much worse, Let's work with our staff on retention of the jobs, continuing education, and attractive benefits. They have a very crucial role in healthcare. No, I cannot change the world and the system. am not good enough and not strong enough. But can make my life more successful by making my patients healthier and happier. Michael Bukhalo, MD Arlington Dermatology 5301 Keystone Court Rolling Meadows, IL 60008 Tel. 847 392 5440 www.arlingtondermatology.net

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