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    December 10, 2021
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Business Insight presented by Arlington Dermatology Patients' feedback My staff and I have this very particular custom: we like small talk with our patients. Talks about everything and anything. Some are jokes but some others are serious and often educational, for both, us and our patients. So, what do we learn? Our patients are the best source of our directions. We like to know what they look for in our services and what they do not really treat as a value. We like their comments about functioning of the office and the staff members. We like when they tell us what they would welcome as a change. Remember, several months ago, some patients suggested adding a few regular dining chairs, higher than armchairs but still cushy and comfortable. We did. On a regular basis, patients comment back to me was the fact that I am the about our decorations. Well, perhaps it is luckiest of doctors in the world. I do not not so important for a medical office, but need to advertise and spend high funds it does build atmosphere of 'homeness. for billboards. I have patients coming and And this is what we really want: for our patients to feel like they are visiting Sometimes I feel my project sponsors friends. Some other patients like our would not believe it. And I reflected taffy candies. And Christmas candies. further: these patients not only continue Please, enjoy. This morning, I received a comment others about their experience, and they from one of my long-term geriatric continue trusting me and my staff in patients who was also participating in providing medical care. They trust our many of our studies. He asked me when ! judgement and our directions, and our will have another trial for him. He misses quality care, and just friendliness. being a participant. He would like to continue contributing in developing of It is not about just diagnostic testing. It is new, better medicines. Can you imagine? about the wholeness of treating patients We have volunteers asking for more for their actual medical issue but also as clinical trials! So, we engaged in a longer a human. And that involves many parts conversation, which I always like and ! of non-medical treatment. And it requires explained that studies for his medical efforts and remembering, and this means problem are rare now and that the pricing your whole staff needs to subscribe to the of newly developed drugs he assisted concept. You lead by your example but with was disappointing for Medicare to everybody else joins. pay, and we will continue waiting and contact him as soon as we might get and friendliness for this upcoming season. some new projects. After I was done with his visit, I reflected And enjoy our Christmas candies! on some thoughts and the one coming asking me to include them in my projects. coming but they continue speaking with Medical care is not about prescriptions. Please, join me in wishing us all health Michael Bukhalo, MD Arlington Dermatology 5301 Keystone Court Rolling Meadows, IL 60008 Tel. 847 392 5440 | www.arlingtondermatology.net Business Insight presented by Arlington Dermatology Patients' feedback My staff and I have this very particular custom: we like small talk with our patients. Talks about everything and anything. Some are jokes but some others are serious and often educational, for both, us and our patients. So, what do we learn? Our patients are the best source of our directions. We like to know what they look for in our services and what they do not really treat as a value. We like their comments about functioning of the office and the staff members. We like when they tell us what they would welcome as a change. Remember, several months ago, some patients suggested adding a few regular dining chairs, higher than armchairs but still cushy and comfortable. We did. On a regular basis, patients comment back to me was the fact that I am the about our decorations. Well, perhaps it is luckiest of doctors in the world. I do not not so important for a medical office, but need to advertise and spend high funds it does build atmosphere of 'homeness. for billboards. I have patients coming and And this is what we really want: for our patients to feel like they are visiting Sometimes I feel my project sponsors friends. Some other patients like our would not believe it. And I reflected taffy candies. And Christmas candies. further: these patients not only continue Please, enjoy. This morning, I received a comment others about their experience, and they from one of my long-term geriatric continue trusting me and my staff in patients who was also participating in providing medical care. They trust our many of our studies. He asked me when ! judgement and our directions, and our will have another trial for him. He misses quality care, and just friendliness. being a participant. He would like to continue contributing in developing of It is not about just diagnostic testing. It is new, better medicines. Can you imagine? about the wholeness of treating patients We have volunteers asking for more for their actual medical issue but also as clinical trials! So, we engaged in a longer a human. And that involves many parts conversation, which I always like and ! of non-medical treatment. And it requires explained that studies for his medical efforts and remembering, and this means problem are rare now and that the pricing your whole staff needs to subscribe to the of newly developed drugs he assisted concept. You lead by your example but with was disappointing for Medicare to everybody else joins. pay, and we will continue waiting and contact him as soon as we might get and friendliness for this upcoming season. some new projects. After I was done with his visit, I reflected And enjoy our Christmas candies! on some thoughts and the one coming asking me to include them in my projects. coming but they continue speaking with Medical care is not about prescriptions. Please, join me in wishing us all health Michael Bukhalo, MD Arlington Dermatology 5301 Keystone Court Rolling Meadows, IL 60008 Tel. 847 392 5440 | www.arlingtondermatology.net