Business Insight presented by Arlington Dermatology Persuasion vs. Confidence I am pretty sure each of you dealt with a pushy salesman or 'preacher' They use very particular techniques and language to make you believe that first, they want to sell you the best product ever, and, secondly, they know everything, they are better than anyone in all aspects of life. They know cars, shoes, cell phones, insurances, you name it. Preachers may not sell you products, but they do sell ideas. And again, they know better than anyone else. They know how to make money, how to sell a house, how to find the best spot to retire, or how to go to heaven. All of them use words that mean nothing, make promises, show no evidence, and try to intimidate. They know better, right? Wrong. I want you to think for a second: often, these individuals move from company to company, from business to business, handling different products and different ideas. And they are always better? No, they They learned the language of persuasion to just speak fast, repeat the phrases, and make you feel like you are nobody, so that make you feel like you are a little man and you trust them with your money, with your they know it all. Intimidation is the goal. They views and ideas. have practiced that show many times, to many individuals like you. Try to think what the words they use really mean. Try to double check evidence of what they are trying to make you believe. Talk to others to balance your thoughts. Never act in emotions. This is Many seniors get to be victims of "salesmen' and 'preachers' like this every year. Often, seniors do not want to admit it because they are embarrassed after the fact. They buy insurance that promises to give them money to their Social Security checks how you make errors. and they end up not being able to see their doctors. They buy products they do not need or want. They get brainwashed by ideas that insurances they did not like and could not use are surreal and simply impossible. Not only for their doctors. Also, the younger ones, who seniors get caught in this uber-unethical processes. There are many younger people purchased as miracles, often making who simply do not have interest in double- checking the facts or prices. TVadvertising is often promising pain-free vaccines because they were persuaded life if you only buy some products. If you are in pain, you want to believe in miracles. So, you buy it. No miracle then. Some leaders tell you they and only they can put more money conspiracy in science. Just data and analytical to your retirement. So, you trust them. You do not get richer then. They get richer, with Iam writing this with my mind set on many of my patients. Older ones, who bought experimented with many 'fake' medicines, themselves sicker. I also think about many people who decided not to get COVID-19 that vaccines are some government tools of surveillance. See, medicine is science, evidence-based science, and there is no evidence. Doctors are confident in what they recommend because they built their confidence on science. And good doctors are your money. How to live in such a world? You need to not ashamed to admit that there are many remember several things, some more difficult things they do not know. to accomplish than others. Most salespeople and'preachers'act in their own interest. They care about themselves more than about you. Michael Bukhalo, MD Arlington Dermatology 5301 Keystone Court Rolling Meadows, IL 60008 Tel. 847 392 5440 | www.arlingtondermatology.net Business Insight presented by Arlington Dermatology Persuasion vs. Confidence I am pretty sure each of you dealt with a pushy salesman or 'preacher' They use very particular techniques and language to make you believe that first, they want to sell you the best product ever, and, secondly, they know everything, they are better than anyone in all aspects of life. They know cars, shoes, cell phones, insurances, you name it. Preachers may not sell you products, but they do sell ideas. And again, they know better than anyone else. They know how to make money, how to sell a house, how to find the best spot to retire, or how to go to heaven. All of them use words that mean nothing, make promises, show no evidence, and try to intimidate. They know better, right? Wrong. I want you to think for a second: often, these individuals move from company to company, from business to business, handling different products and different ideas. And they are always better? No, they They learned the language of persuasion to just speak fast, repeat the phrases, and make you feel like you are nobody, so that make you feel like you are a little man and you trust them with your money, with your they know it all. Intimidation is the goal. They views and ideas. have practiced that show many times, to many individuals like you. Try to think what the words they use really mean. Try to double check evidence of what they are trying to make you believe. Talk to others to balance your thoughts. Never act in emotions. This is Many seniors get to be victims of "salesmen' and 'preachers' like this every year. Often, seniors do not want to admit it because they are embarrassed after the fact. They buy insurance that promises to give them money to their Social Security checks how you make errors. and they end up not being able to see their doctors. They buy products they do not need or want. They get brainwashed by ideas that insurances they did not like and could not use are surreal and simply impossible. Not only for their doctors. Also, the younger ones, who seniors get caught in this uber-unethical processes. There are many younger people purchased as miracles, often making who simply do not have interest in double- checking the facts or prices. TVadvertising is often promising pain-free vaccines because they were persuaded life if you only buy some products. If you are in pain, you want to believe in miracles. So, you buy it. No miracle then. Some leaders tell you they and only they can put more money conspiracy in science. Just data and analytical to your retirement. So, you trust them. You do not get richer then. They get richer, with Iam writing this with my mind set on many of my patients. Older ones, who bought experimented with many 'fake' medicines, themselves sicker. I also think about many people who decided not to get COVID-19 that vaccines are some government tools of surveillance. See, medicine is science, evidence-based science, and there is no evidence. Doctors are confident in what they recommend because they built their confidence on science. And good doctors are your money. How to live in such a world? You need to not ashamed to admit that there are many remember several things, some more difficult things they do not know. to accomplish than others. Most salespeople and'preachers'act in their own interest. They care about themselves more than about you. Michael Bukhalo, MD Arlington Dermatology 5301 Keystone Court Rolling Meadows, IL 60008 Tel. 847 392 5440 | www.arlingtondermatology.net